It's just the beginning

Started in mum’s kitchen. Yes, the carpeted one. Built on gooey brownies, big dreams and baking like it actually matters.

Cookingwithfeem™ started with a small home kitchen, a love for baking and handmade brownies people kept coming back for.

2008

The first mix

Before Cookingwithfeem™, before the brownie boxes, before anyone was ordering brownies by post - there was just me, a bowl, and a very serious batter moment.

Feem in primary school whipping up his first bakes

PRIMARY SCHOOL ERA

Been mixing since way back

2023

Out in the world

My first ever Cookingwithfeem™ stall at the halal food festival in Dewsbury. I turned up with homemade bakes, hoped for the best… and somehow sold out. Core memory unlocked.

FIRST STALL ENERGY

The “wait, people actually want this?” moment

2024

Still a side hustle, but moving

Cookingwithfeem™ was still a student side hustle, but the brownie boxes were getting out there. A few orders, a few stalls, a lot of late nights, and yes, the family got pulled into operations.

Family business behaviour

Baker, taste tester, packer, carrier, everything

2025

Paris, pastry and uni deadlines

The year things started feeling real. I spent my savings learning pastry in Paris, came back to my mum’s kitchen, and kept baking handmade brownies while still juggling student life, assignments and way too many late nights.

Feem in Paris learning how to make French pastries

spent all my savings

Pastry school, deadlines and big dreams

2026

New beginnings, bigger energy

Final assignment handed in, results pending, and now it’s brownies almost all the time. Back-to-back stalls, non-stop graft, more people finding Cookingwithfeem™ online, and handmade brownie boxes still coming out of mum’s kitchen.